Category: IPM
IPM Launch 51st edition of The Awards
Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....
B Corps First Wealth and The Happy Prize Company team up for new referral scheme
The newly certified (2020) B Corp financial planning firm First Wealth have teamed up with a fellow B Corp The Happy Prize Company to create a set of unique experiences...
COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...
Growing under the radar: the role of experience in an age of hyper-convenience
From Weezy to Getir to Zapp, the pandemic accelerated a new wave of delivery services, touted as the “Netflix of grocery” currently expanding across UK cities. While...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
N2O and Aquafresh give kids excitement for the dentist
Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...
Promotions With Benefits: Customer Data
The key motivation for running a consumer promotion is always business growth. This might be stimulation of short-term sales but also an increase of brand equity...
Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa
A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...
The most successful National BBQ Week – ever!
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...
Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard
Jägermeister UK will open the doors to the first Jäger coffee shop in the heart of East London. Yes, you heard that correctly. In celebration of Jägermeister Cold...
