Category: Loyalty
‘Understanding Loyalty In Europe’ White Paper Launch By Mando
We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...
Loyalty – What Are Your Customers Not Telling You?
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...
TLC Have ‘All Aisles Covered’ in ASDA
11 campaigns in store at one time. Is this a record? Walk into any of your larger ASDA stores today and you’ll find eleven promotions (yes, eleven!), all concepted,...
How to win business in the face of the great customer resignation
By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...
Rewards Matter Most
Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...
Mando-Connect Loyalty Event Celebrates Whitepaper Launch
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...
COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...
A Smarter Approach To Brand Advocacy
Loyalty and recognition experts Incentivesmart are offering a step by step guide to help improve customer retention. Learn how to measure engagement, satisfaction and...
Unlocking The True Power Of Rewards-Insights from TCC
Most British and Irish shoppers want and expect a brand to reward their loyalty. As the pandemic has rapidly accelerated structural change within the industry, so has it...
Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...
