Category: News
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Economist sewage coffee challenge
The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Kinder Bueno ‘Win a Bit of Different’
Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin...
Brexit: What marketers need to know now
As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...
Mars launches #Believe campaign 2016
Mars has launched a new campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France....
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
CAP Code launches consultation
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
