Category: Prize promotion
TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy
TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...
TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more
Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...
Franklin & Sons deliver cases of free gin to London offices
Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its...
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
Dairylea Launches Super Cool Super Cheesy Summer Activation
Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Pack-a-Punch
Oct 05, 2018
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...