Category: Prize promotion

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach of over 20 million.

Fridge Raiders ‘Snacker Hacker’ promo

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...

There are also hundreds of instant win prizes including pairs of England NatWest International T20 or Royal London One - Day International match tickets, England Cricket Adidas polo shirts, cricket kits (including cricket bat, wickets and ball) and Foster’s branded sports shirts.

Foster’s Melbourne cricket match draw

UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment of Jonathan Bonnett, former Director of International Promotions at Paramount Pictures International and Head of Group Marketing Partnerships at Merlin Entertainments, to run it.

IMS Agency adds partnerships division

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote the launch of Thomas Cook’s flights from Manchester to Tobago, starting 13 November 2016. Experiential agency Kreate has put together the Island of Tobago experience, which features a 13m x 5m stand with a palm tree border effect, so physically creating an island in the shopping centre.

Manchester Trinidad & Tobago push

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...

Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. Consumers were asked to select whether Ultimate Cheeseburger or Sizzling Salsa should join the line-up.

Sizzling Salsa win Doritos challenge!

Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...

Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd, are selling fast. So if you want to be at one of the two biggest networking events in the UK promotional marketing industry calendar, contact the IPM now.

IPM COGS Awards tickets selling fast

Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...

Slam Prize Scams, a week-long campaign running from 19th to 25th September, is designed to highlight fraudulent competitions and draws

New campaign targets prize scams

Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arcs, France plus thousands of other prizes.

Coors Light ‘Ice Cave’ party

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...

The campaign has been developed through an on-going partnership between Malibu and creative agency SharpEnd, and follows work undertaken at The Absolut Company’s innovation lab in Stockholm, where Absolut and Malibu collaborated on a ‘connected’ bottles showcase.

Malibu biggest global NFC campaign

Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.

Walkers TV ad, pop-up sandwich shop

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...