Category: shopper
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Mountain Dew teams up with Call of Duty for on-pack promotion
Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...
Beano announces monthly children’s book club
Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres. The...
Walkers to launch Christmas campaign with Mariah Carey
This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey. The promotion will run across the...
Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween
In conjunction with Proximo Spirits UK, The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...
Accolade wraps up Christmas with multi brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Glamour launches beauty festival in partnership with Boots
Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...
Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods!
A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the...
