Category: shopper
WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist
Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of...
Energizer helps make Christmas last longer in multi-market promotion
Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts. Rolling out in major retailers...
The Body Shop creates ‘Dream Big’ beauty experience
The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
Gousto helps families whip up a wagamama at home
Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
