Category: shopper
Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition
To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...
Batiste shampoo and Benefit Cosmetics partner for premium brand launch
tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to...
Julius Meinl encourages friends to co-write poems in exchange for 2-for-1 coffee
In a bid to help people harbour meaningful connections in an increasingly digital world, Viennese coffee roasters Julius Meinl is helping bring people together “in...
Alpen gives away free limited edition tins with packs of muesli
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag...
Pringles sets to deliver gifts this Christmas
From October this year, Pringles will launch a ‘Free Present with Every Can’ promotion where customers can redeem a free gift with every 200g can they purchase....
i newspaper launches new trade initiative for independent retailers
Johnston Press Plc publisher of the i newspaper has launched a new news trade initiative targeted at independent retailers; “i’m on your side.” Created by...
Britax Römer to give customers a free £30 family pass when they buy a car seat
Britax Römer are helping parents enjoy family time by offering its customers a free £30 Britax Römer Mastercard with every i-Size car seat purchased in-store or...
TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more
Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
