Category: shopper

Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football tournament with five football stars; Thierry Henry, Jamie Redknapp, Shay Given, Jimmy Bullard and Alex Scott.

Cadbury gives consumers chance to play football with Premier League stars

Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...

Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition, first run a year ago, offering consumers the chance to win one of 20,000 prizes, ranging from Fitbits to holidays for two.

Lucozade Sport ‘Move More, Win More’ competition drives consumer activity

Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...

Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in London and Manchester with a live dance performance.

innocent Super Smoothies show drinkers how to live on the bright side

Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...

Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products and get online discounts.

Lambrini launches limited-edition spring bottle in collaboration with Fake Bake

Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.

Valassis launches Cashback & Rewards promotion mechanic for brands

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including free products and cash.

Mars Wrigley launches football themed ‘Sweetstake’ promotion

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.

Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting...

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...