Category: shopper

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...

Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour appearing at events throughout August.

Barefoot Tat-Toes reveal passions

Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly has been taking its #BareYourSole campaign directly to the people with the Barefoot...

Alcohol-free wine Eisberg has agreed a three-year deal to be Official Wine Partner for the Tour of Britain, the UK’s biggest professional cycle race.

Eisberg wine partners Tour of Britain

Eisberg, the UK’s leading alcohol-free wine brand, has agreed a three-year sponsorship deal to become the Official Wine Partner for the Tour of Britain, the UK’s...

Consumers and C-store operators can both win up to £1,000 in a new promotion from Cadbury Double Decker, part of the brand’s ‘Obey Your Mouth’ campaign.

Cadbury Double Decker cash prize promo

Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G, which offers the chance to win a trip to Japan.

Red Bull North vs. South eSports promo

Red Bull has launched a limited edition Gaming 4-pack linked directly to its biggest eSports event, Red Bull 5G. Red Bull 5G offers consumers the chance to compete in...

Ferrero is launching a new recipe hub for Nutella and will be bringing back the extremely successful Nutella personalisation campaign for a second year.

Nutella gets personal and creative

Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...

FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch.

Wow appoints Diffusion for UK launch

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...

The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations.

P&G Herbal Essences ‘Free Haircut’

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...

Rioja brand Marques de Caceres and UK agents Halewood International have signed up as title sponsor of Manchester's Festejar Spanish festival in September.

Marques de Caceres Rioja supports Manchester Fiesta

Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International,...