Category: shopper
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Mini Babybel celebrates summer of sport
Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...
Blackjack expands to Luton Airport
Travel retail specialist Blackjack Promotions has expanded its UK operations to London Luton Airport, giving it coverage of 16 airports in this country. Blackjack...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
Chocolate Lovers’ Wedding partnerships
Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...
London Cabs can’t say No To Mentos
Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...
Pork Farms Board Games challenge
Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...
Hasbro My Little Pony Friendship Tour
Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....
Highland Spring ‘Anywhere for Tennis’
Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...
