Tag: cars, celebrity endorsement, competition, competitions, digital, event marketing, exclusive events, experiential, Fusion, Manning Gottlieb OMD, music, OMD, prize draw, prize draws, prize promotion, prize promotions, Renault, sampling, social media, Spotify, Time Inc., trial and awareness
Renault Twingo London awareness drive
Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
Foster's ‘Epic Experiences’ on-pack
Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...
Walkers Spell & Go holiday promo
Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide...
Red Bull Culture Clash limited can
Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...
Mini Babybel celebrates summer of sport
Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...
Chocolate Lovers’ Wedding partnerships
Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...
London Cabs can’t say No To Mentos
Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...
Pork Farms Board Games challenge
Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...
Boaty McBoatface: crowdsourcing’s unknown unknowns
Apr 14, 2016
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....