Tag: brand ambassadors, celebrity endorsement, competition, competitions, content marketing, digital, event marketing, experiential, flavour challenge, food, General Mills, Haagen-Dazs, ice-cream, prize draw, prize draws, prize promotion, prize promotions, retail, sampling, shopper, shopper marketing, social media, sponsorship, sports, sports sponsorship, tennis, Wimbledon
Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...
Weber launches Pulse Grill with roadshow visiting 17 European cities
Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...
Coca-Cola celebrates FIFA World Cup with AR football experience
London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...
AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce
Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales,...
Benefit Cosmetics launches Hello Happy House interactive experience
Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...
Tic Tac pop-up supports ‘Open Up’ campaign
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...
