Tag: compliance, industry, legal, news, the IPM, webinar
The IPM publishes details of its Legal Briefing webinar series for 2020
The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
timeTo launches new campaign to make Christmas Office Party season a safe place for all
timeTo, with the support of Lucky Generals, has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season, asking any...
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
The Unsung Heroes of Prize Promotions
Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
The journey to becoming a B Corp
Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...
