Tag: news, research, shopper
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
N2O brings Indian beer to the UK for Cricket World Cup activation
Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...
Beano announces monthly children’s book club
Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres. The...
Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween
In conjunction with Proximo Spirits UK, The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...
The lost art of conversation
Joe Sheppard, Managing Director of POD Staffing, shares how agencies should use the traditional method of telephone conversation to communicate with clients in order...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Blackjack Promotions’ team members take on a Queen Elizabeth Foundation ‘Apprentice’ Challenge
Blackjack Promotions, the staffing, travel retail and experiential marketing specialist, is taking part in a Queen Elizabeth Foundation (QEF) ‘Apprentice’ Challenge...
Glamour launches beauty festival in partnership with Boots
Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...
Whistl launches GDPR compliant Partially Addressed Mail solution for advertisers
Whistl Doordrop Media, the market leader in audience targeting and leaflet services, has launched its GDPR compliant Partially Addressed Mail (PAM) solution for...
