Tag: brand activation, campaign, on-pack promotion, partnership marketing, prize promotion
Nestlé teams up with NOW TV to give away entertainment passes every hour
Nestlé UK and Ireland has partnered with online streaming service NOW TV for an on-pack promotion featuring on some of the nation’s favourite confectionery brands....
Jägermeister reveals national ‘Mix it up for summer’ serve campaign
Jägermeister has unveiled a new nationwide 360-degree campaign to drive awareness of the brand and its new hero serve, the Jägermeister Mule, backed by a marketing...
Soreen gets set for summer with new on-pack promotion
Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new...
Foster’s Friday campaign looks to kick off the weekends with the return of Brad and Dan
Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign...
Blue Chip gives Cushelle consumers the chance to bring Kenny the Koala home
Manchester marketing agency, Blue Chip, have developed a soft and cuddly on-pack promotion for Essity-owned Cushelle toilet tissue. Consumers have the chance to bring...
Robinsons launches refreshing on-pack promotion ahead of Wimbledon
Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until...
Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion
To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...
On-Pack promotions – Make it Grrrrrreat!
Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...
McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
