Tag: back to school marketing, cheese, dairlea, dairy, food, Institute of Promotional Marketing, marketing to children, Mondelez, on-pack, prize promotion, shopper marketing, snacking, snacks
Dairylea Launches Super Cool Super Cheesy Summer Activation
Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...
Jaguar Land Rover celebrates with Goodwood Top Trumps prize game
Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Supermalt launches on-pack carnival holiday competition
Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...
Lucozade Ribena Suntory runs £60,000 cash retailer competition
Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition...
Nestlé launches Fab ice lolly summer roadshow at London South Bank
Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...
Häagen-Dazs launches ice cream fashion collection during Berlin Fashion Week
Häagen-Dazs is making its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week. ‘The House of Häagen-Dazs 48 Hour Collection’...
Zipcar Flex gives Londoners the chance to win free driving for a year
Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...
