Tag: cinema, food, free promotion, health and wellbeing, IPM, IPM Awards, loyalty, on-pack, on-pack promotion, on-pack promotions, retail, shopper, shopper marketing, TLC, TLC Marketing
NaturZ Foods offers customers a free cinema voucher on purchase
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...
Ten Feet Tall creates ‘Great Sporting Moments’ for Greene King IPA
Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented...
Harrow & Green runs Selfridges Christmas personalisation pop-up
Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again...
Lucozade Zero and Missguided ‘#Zero To Pay’ returns
Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year. The latest version...
Marigold launches new ‘Try Me Free’ campaign
Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017. The...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
Brass develops insight offering with new hire
Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight....
Burger King offers ‘Mystery Burgers’ in France and free food for sacked workers in US
Burger King has launched a new ‘Mystery Burger’ promotion in France, which offers consumers the chance to get a random product from the fast food chain’s 10...
Kopparberg ends summer experiential campaign with ‘The Recycling Rig’
Swedish fruit cider brand Kopparberg has ended its UK summer experiential activation campaign in style, with a brand-new activation, ‘The Recycling Rig’, a giant...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...